{"id":6757,"date":"2021-11-29T09:50:09","date_gmt":"2021-11-29T08:50:09","guid":{"rendered":"https:\/\/syva.es\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/"},"modified":"2021-12-14T16:26:46","modified_gmt":"2021-12-14T15:26:46","slug":"bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale","status":"publish","type":"post","link":"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/","title":{"rendered":"Bien communiquer, un r\u00f4le essentiel des entreprises en sant\u00e9 animale"},"content":{"rendered":"<p>Ce jeudi 25 novembre, s&rsquo;est tenue \u00e0 Madrid la <strong>conf\u00e9rence annuelle de la fondation Vet+I<\/strong>, la plateforme technologique de r\u00e9f\u00e9rence pour la sant\u00e9 animale, une initiative qui r\u00e9unit tous les acteurs priv\u00e9s et institutionnels du secteur de la sant\u00e9 animale autour de projets de d\u00e9veloppement des technologies \u00e9mergentes. De nombreux dirigeants d\u2019entreprises et personnalit\u00e9s du secteur y \u00e9taient invit\u00e9es, dont notre directeur g\u00e9n\u00e9ral <strong>C\u00e9sar Carnicer<\/strong>\u00a0 et <strong>Luisa De Arriba<\/strong>, notre directrice I+D biologics et regulatory.<\/p>\n<p>Un des sujets au centre des expos\u00e9s de cette journ\u00e9e, \u00e9tait la <strong>communication<\/strong>. Cette communication si particuli\u00e8re de par son instantan\u00e9it\u00e9, qui alimente les conversations de nos followers et de nos clients sur le net et les r\u00e9seaux sociaux. Les canaux digitaux sont devenus incontournables et c\u2019est l\u00e0 d\u00e9sormais que\u00a0 s\u2019effectuent les premiers contacts de l\u2019entreprise avec ses prospects et ses clients, que ceux-ci se forgent une opinion de nous, qu\u2019ils adh\u00e8rent \u00e0 nos valeurs, \u00e0 nos messages, \u00e0 nos produits ou qu\u2019ils les rejettent. Tout comme nous devons soigner nos messages verbaux en face to face et veiller \u00e0 leur int\u00e9grit\u00e9 et leur validit\u00e9 scientifique, nous devons \u00ab\u00a0bien communiquer\u00a0\u00bb quel que soit le canal. <strong>Car comme nous a comment\u00e9 C\u00e9sar Carnicer, \u00ab\u00a0la communication, c\u2019est la nouvelle force de vente\u00a0de l\u2019aire digitale\u00bb<\/strong>. Bien communiquer, c\u2019est aussi partager les informations de fa\u00e7on transparente et intelligible pour la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral \u00e0 qui nous devons expliquer la transmission des maladies et le concept de <strong>OneHealth<\/strong>, tout comme le r\u00f4le essentiel des v\u00e9t\u00e9rinaires dans celui-ci.\u00a0 Bien communiquer, c\u2019est un ingr\u00e9dient indispensable pour tisser des relations de confiance et renforcer notre engagement envers la soci\u00e9t\u00e9 et pr\u00e9venir les d\u00e9rapages qui peuvent ruiner la r\u00e9putation non seulement d\u2019une entreprise, mais de tout un secteur.<\/p>\n<p>La situation avec le Covid et les partis pris radicaux contre la vaccination en g\u00e9n\u00e9ral,\u00a0 ont montr\u00e9 que communiquer sur les sciences est un exercice d\u00e9licat qui n\u00e9cessite de poss\u00e9der les connaissances ad\u00e9quates et de disposer des ressources n\u00e9cessaires pour \u00e9viter la diffusion d\u2019informations fausses et non valid\u00e9es de fa\u00e7on objective. Bien communiquer n\u00e9cessite que tous les partenaires du secteur soient anim\u00e9s d\u2018intelligence collaborative\u2019. Faire preuve d\u2019intelligence collaborative, un terme invent\u00e9 par William Isaacs en 1999, \u00a0c\u2019est se donner la capacit\u00e9 de travailler en commun pour prendre les meilleures d\u00e9cisions. C\u2019est ce \u00e0 quoi les participants \u00e0 cette conf\u00e9rence ont \u00e9t\u00e9 invit\u00e9s \u00e0 faire \u00e0 l\u2019invitation la fondation Vet+I<\/p>\n<p>Un des messages importants \u00e0 retenir suite \u00e0 cette conf\u00e9rence, pour Syva, c\u2019est que si nous voulons servir notre mission qui est de proposer des solutions qui ont du sens pour la sant\u00e9 animale, pour que notre communication \u00e0 propos de celle-ci doit aussi avoir du sens et \u00eatre diffus\u00e9e via des canaux qui ont du sens pour les clients d\u2019aujourd\u2019hui. Pour cela nous devons faire preuve d\u2019intelligence collaborative.<\/p>\n<p>Pour en savoir plus sur cette conf\u00e9rence sur Vet+I nous vous invitons \u00e0 lire cet article de Diario Vet\u00e9rinario.<\/p>\n<p><a href=\"https:\/\/www.diarioveterinario.com\/t\/3319624\/gran-respaldo-sector-xii-conferencia-fundacion-vet-i\">https:\/\/www.diarioveterinario.com\/t\/3319624\/gran-respaldo-sector-xii-conferencia-fundacion-vet-i<\/a><\/p>\n<p>Source photographique: #Diario Veterinario<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6748\" src=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-300x169.png 300w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-768x432.png 768w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-823x464.png 823w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-510x287.png 510w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1.png 825w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6744\" src=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/4-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/4-300x169.png 300w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/4-768x432.png 768w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/4-823x464.png 823w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/4-510x287.png 510w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/4.png 825w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6740\" src=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/3-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/3-300x169.png 300w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/3-768x432.png 768w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/3-823x464.png 823w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/3-510x287.png 510w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/3.png 825w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6736\" src=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/2-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/2-300x169.png 300w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/2-768x432.png 768w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/2-823x464.png 823w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/2-510x287.png 510w, https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/2.png 825w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce jeudi 25 novembre, s&rsquo;est tenue \u00e0 Madrid la conf\u00e9rence annuelle de la fondation Vet+I, la plateforme technologique de r\u00e9f\u00e9rence pour la sant\u00e9 animale, une initiative qui r\u00e9unit tous les acteurs priv\u00e9s et institutionnels du secteur de la sant\u00e9 animale autour de projets de d\u00e9veloppement des technologies \u00e9mergentes. De nombreux dirigeants d\u2019entreprises et personnalit\u00e9s du secteur y \u00e9taient invit\u00e9es, dont notre directeur g\u00e9n\u00e9ral C\u00e9sar Carnicer  et Luisa De Arriba, notre directrice I+D biologics.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[792,798,444,802,804],"tags":[],"class_list":["post-6757","post","type-post","status-publish","format-standard","hentry","category-entreprise","category-exportation","category-non-classifiee","category-ressources-humaines","category-syvastart-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bien communiquer, un r\u00f4le essentiel des entreprises en sant\u00e9 animale - Syva<\/title>\n<meta name=\"description\" content=\"Tout comme nous devons soigner nos messages verbaux en face to face et veiller \u00e0 leur int\u00e9grit\u00e9 et leur validit\u00e9 scientifique, nous devons \u00ab bien communiquer \u00bb quel que soit le canal. Car comme nous a comment\u00e9 C\u00e9sar Carnicer, \u00ab la communication, c\u2019est la nouvelle force de vente de l\u2019aire digitale\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bien communiquer, un r\u00f4le essentiel des entreprises en sant\u00e9 animale - Syva\" \/>\n<meta property=\"og:description\" content=\"Tout comme nous devons soigner nos messages verbaux en face to face et veiller \u00e0 leur int\u00e9grit\u00e9 et leur validit\u00e9 scientifique, nous devons \u00ab bien communiquer \u00bb quel que soit le canal. Car comme nous a comment\u00e9 C\u00e9sar Carnicer, \u00ab la communication, c\u2019est la nouvelle force de vente de l\u2019aire digitale\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/\" \/>\n<meta property=\"og:site_name\" content=\"Syva\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-29T08:50:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T15:26:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-300x169.png\" \/>\n<meta name=\"author\" content=\"Caroline De Siron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline De Siron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/\"},\"author\":{\"name\":\"Caroline De Siron\",\"@id\":\"https:\/\/syva.es\/fr\/#\/schema\/person\/b0533ddea617c5f83a24ca71d8152052\"},\"headline\":\"Bien communiquer, un r\u00f4le essentiel des entreprises en sant\u00e9 animale\",\"datePublished\":\"2021-11-29T08:50:09+00:00\",\"dateModified\":\"2021-12-14T15:26:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\/\/syva.es\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-300x169.png\",\"articleSection\":[\"Entreprise\",\"Exportation\",\"Non classifi\u00e9(e)\",\"Ressources humaines\",\"SyvaStart\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/\",\"url\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/\",\"name\":\"Bien communiquer, un r\u00f4le essentiel des entreprises en sant\u00e9 animale - Syva\",\"isPartOf\":{\"@id\":\"https:\/\/syva.es\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/syva.es\/fr\/bien-communiquer-un-role-essentiel-des-entreprises-en-sante-animale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syva.es\/wp-content\/uploads\/2021\/11\/1-300x169.png\",\"datePublished\":\"2021-11-29T08:50:09+00:00\",\"dateModified\":\"2021-12-14T15:26:46+00:00\",\"description\":\"Tout comme nous devons soigner nos messages verbaux en face to face et veiller \u00e0 leur int\u00e9grit\u00e9 et leur validit\u00e9 scientifique, nous devons \u00ab bien communiquer \u00bb quel que soit le canal. 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